Saturday, January 25, 2020

Youth Drug Abuse Hong Kong

Youth Drug Abuse Hong Kong Youth problem is a wide-ranged and intertwined one among the social problems. With the development of information technology and economics, the teenagers are faced with more temptations than the older generations of their age, in other words, they have more choices for fun, like online games, Japanese cartoon and animation books and magazines, everyday updated fashionable accessories, hi-tech products and something can make the young generation feel like in the trend. However, out of some reasons, they are prone to be addicted with the novelties and then deviate from their normal life, such as the internet addiction, alcohol abuse, drug abuse and so on. Some of those youth problems are independent, but most of them are relevant and can elicit each other. Quite recent, I watched a documentary film named the Crimson Jade telling a story about a drug abuse schoolgirl, which arouse me to dig more about the young drug abuse group. Thus, in this paper, I especially choose the youth drug ab use problem as the topic. Drug abuse is regarded as a serious teenager problem in Hong Kong. The age of the individuals who is the first time taking drug is younger than past: since 2007, the reported drug abuser under 21 increased by 34 percent within 3 years (Qing shao nian du pin wen ti zhuan ze xiao zu bao gao : zhai yao, 2008); In the year of 2007, almost all reported young drug abuser (99 percent) once took the mentally damaging drugs, only 2 percent of them took the traditional drugs (mainly the heroin), and there were 80.2 percent of young abuser took the ketamine for the most part (Qing shao nian du pin wen ti zhuan ze xiao zu bao gao : zhai yao, 2008).The developing traits of the Hong Kong teenagers drug abuse:1) the age of abusers tends to be younger as time goes on ; 2) increasing females become the drug abusers (Luan, 2010), the drug addictive female under 21 increased by 25 percent than the same duration in the first half year of 2008. 3% of youth are easily tend to be involved in drug dealing a nd/or smuggling. The definition of the youth drug abuse According to the definition of deviant behavior, the drug abuse is one of forms of that. Therefore, it is necessary to identify the meaning of former first. After reviewing the textbook, it can be illustrated that the deviance involves the activities do not compliant with the social norms and are unreached the expectations of members from a specific society (Haralambos, 2008). Deviance in a sociological context describes actions or behaviors that violate cultural norms including formally-enacted rules (e.g., crime) as well as informal violations of social norms (e.g., rejecting folkways and norms). It is the preview of sociologists, psychologists, psychiatrists, and criminologists to study how these norms are created, how they change over time and how they are enforced (Wikipedia, 2010). It can be illustrated that the crime, delinquency, different kinds of addictions are the forms of the deviant behaviors, and the drug abuse is one of the addictions. In terms of the definition of you th drug abuse, the American Psychiatric Associations Diagnostic and Statistical Manual of Mental Disorders (DSM), no longer regarded drug abuse as a current medical diagnosis. Instead, DSM has adopted substance abuse (Wikipedia, 2010) as a blanket term to embrace drug abuse and other things. In my view, I think the youth drug abuse is young people who have their internal problems (mental and physical) and influenced by the external factors from their peers, families, neighhoods, and social trend and culture, are resulting in passive emotion, thereby tending to transfer or shirking the negative emotion temporarily through taking drugs without tackling the concrete problems. Additionally, according to Elises lecture, it was told that the alcohol abuse also belong to the drug abuse, for the alcohol is one of the chemicals can induce the mentally active abnormal syndrome. But in this paper, it mainly narrows down the topic to the usual understanding of the drugs like ketamine, heroin an d marijuana etc. The nature and origin of youth drug abuse The micro level 1) Individual factor: partial reasons are personality and the developmental physical function of the young drug abuse. The former is instinctively from the perspective of the psychology, such as sensation or novelty seeking, inhibition and antisocial traits. The people who are inclined to be the drug abuser showed several personality deficits in common: 1) Behavioral problem. 2) Emotional obsession. 3) Low self-esteem. 4) Low resistance to obstacles.5) Swaying will(Yang, 2008).the latter is physiology, for adolescence is the transition from child to teenagers whose physical functions are developing under flux, thus some deficit of the body might be aroused during that time (Luan, 2010). Analyses of many studies have concluded that genes influence 40 to 50 percent of the variation in antisocial behaviors with a population, and 60 to 65 percent of the variation in aggressive antisociality (Rhee Waldmam, 2002; Tackett, Krugeger, Iacono, McGue, 2005). Owing to the research of Coleman, the certain genes in some individuals can render them more prone to be the drug abusers (2009).In addition, Laura deemed that the addiction is a disease in the brain that can control of it (2008). The mezzo level 1) Family factors: the family integrity (whether the teenage lives with single parent or not), the communication pattern of the family members etc., especially the lacking of monitoring of a teenagers interpersonal relationship and whereabouts, regarded as the most influential predictor of the drug use of that age (Chilcoat and Anthony, 1996; Williams and Hine, 2002).Further more, the parents acknowledgement and the cognition on the drugs can not match the developmental understanding of their childrens. There were 30 percent of interviewed parents did not know or could not be sure about whether their children had taken drugs or not (Ming Pao, 2009). It is the fact that parents are lacking the basic knowledge on updated drug-taking development in youth; therefore they are not that sensitive and alert to the slight symptoms or unusual behaviors of their children, and their care for the children might put in the inappropriate place. 2) Peer factors: except the parenting influence, the peer group is the sources of affection, sympathy, understanding, moral guidance, a place for experimentation, a setting for achieving autonomy and independence from parents (Papalia, 2009). Adolescence is the transition stage of an individual, from which an individual gradually starts to live more independent and dedicate more time with peers. Therefore, the peers or friends choosing for the youth play a pivotal role in accepting influence from the people they hang out with. Some negative peer pressure might breed from the interaction among the association, for instance, a negative role model in a clique takes drugs and also escape the punishment from law might encourage his or her friends to try the drug, for complicated combination of the fluke mind and peer pressure, the rest member of the clique probably might imitate the negative one. From 2008 to the first half year of 2010, according to statistics results from the Narcotics Division, Security Bureau of Hong Kong, there was over 60 percent respondent to choose the Influenced by the peers, I want to fit in the peers group as the initial reason why they take the drugs for straight years(ND, 2010). Additionally, young people are inclined to those whose are similar to themselves in school achievement, adjustment, and prosocial or antisocial tendencies (Collins et al., 2000; B. B. Brown et al., 1993). 3) School and community risk factors: Friedman took the view that the teenagers who had poor academic performance and/or behavioral problems are prone to substance abuse at a high risk (Friedman, Bransfield, Kreisher, 1994). A strict disciplinary school can possibly restrict teenagers from the potential influence of the other factors. At school teachers evaluate students basically towards their academic performance instead of well-rounded perspective out limited human resources and effective and applicable methods. Students who have poor performance academically might be looked upon as the deviants and bad students at school. In my point of view, the school the whereabouts those students who have poor academic performance are labeled as the bad ones. Because self-concepts of individuals are largely stemmed from the responses of others, and they will tend to indentify themselves with that certain label (Haralambos, 2008); some young people are just potentially deviant once labeled as the concrete deviant, which will possibly trigger them give off the potential tendency into reality as well as the behaviors are going to be reinforced. From the perspective of labeling theory, Becker thought that the deviant behaviors resulted from those who had power could define others and make them label sticker. Here it can be seen that the school is the party with power who seems can be the judge, meanwhile, the students are compelled to receive the inappropriate judgment, which is unfair and ill-considered. As for Lemert the other advocator of the theory, he deemed that there were the primary deviation and the secondary deviation that publically labeled. But the former effected very little to whom were labeled for the first time, which means, it is slightly possible to elicit the being first labeled ones to do something deviant. Only the latter was the determinant cause for the concrete deviant to happen. If some students with poor academic performance receive the negatively labeling comments (they can be regarded as the negative punishment) again and again, there is no doubt that the self-identities are questioned and the potential deviant tendency will be possibly triggered. In terms of community, the living circumstance of teenagers is quite important. The accessibility to the drugs of the neighborhoods and the degree of awareness of forbidden drugs are the influential factors for the teenagers. I think the influences can be good or not, it can be imagined that if the young people with drug abusive tendency live in positively active neighborhoods, the possibility for them of transforming into the drug abuser is still quite low, therefore neighborhoods can play the vital roles as the positive reinforcement for the possible deviant behavior of the youth. The macro level 1) Culture and social factors: from the perspective of Marxism, it is acknowledged that the economic foundation decides the superstructure. Hong Kong is a world class cosmopolitan city with rapid speed life tempo, no matter which aspect is in the first class of the world. Hong Kong people can have the most updated electronic products, the comic books, and the so-called leisure style like taking some drugs, which are pretty attractive for the young people to give it a try. The teenagers of that age are easy to do something deviant impulsively and over-esteemed to think they can control themselves, which lead them to deem that taking drugs is not a big deal. The misconception of leisure modes in these entertainment mass media is likely to have deteriorative effects on the moral conscience of the young people. In addition, all kind forms of mass media like the TV, radio, magazines, newspapers, especially the barrier-free internet services create infinite accessibilities for the juveniles to the violence and pornography that are exactly one of the sources giving the chance to the youth to imitate the negative side of the humanity consciously or subconsciously, like instigating peers to try the drugs or even being the drug dealers. In the light of the exploratory study by Yung Lai fong, she concluded that the adverse influence of the unhealthy representations on newspapers/movies/VCDs was great. The comic books/magazines on sex and violence, in particular, appeared to have the most damaging effects on the healthy development of young people (Yung, L, Edith, 1998). There is no doubt that the mass media does have the far-reaching and perpetuating impacts on the development of the young people intellectually and morally, and on their attitudes and perspectives towards self and others as well. In conclusion, the three levels analysis for the origin and nature of the youth drug abuse are reciprocal to each other, one factor can not bring about the consequence of youth drug abuse recursively. The factors of different levels are considered as the social institutions, and they interact and have mutual impact to each other, in the specific condition, can turn the drug abusive tendency into reality. Intervention from different levels In my opinion, the social worker can be compared to the agent that is functioning as the bridge between the client and the other social institutions. Therefore, it is necessary to fully tap the functions of the agent to bridge well connections among those social institutions. From the macro level, in campus and off campus, social workers can promote and popularize the essential knowledge on drugs and its damage as well as the negative influences to abusers and their families, peers and the society. Especially, the agency can bring the advantages of mass media into full play by cooperating with them, and its social workers can held some activities in order to disseminate the general ideas on disadvantages and the irreversible damages to the youth, and advocate the appropriate way to report some pop stars who take drugs and favorable in teenagers but not advocate it as a novel lifestyles.E.g: In the mezzo and micro levels, social workers and the agency can filter down the target group, and then carry out the relevant intervention plans. When carrying out the intervention, social workers should be sensitive about the slight changes of the high risky youth, and the possible behavioral characteristics them are as follows: 1) Borrowing money from friends more often. 2) The abuser is looked dispirited and low-energy, sometimes having unusual excitements and meaninglessness behavior. 3) The abuser immediately turns to be depressive after behaving happily and talkatively (00).In terms of the specific approach, the social workers can adopt the CBT-MBT (Cognitive Behavioral Therapy with Motivational Therapy), according to previous experience, CBT-MBT has been evaluated primarily in cases of young people abusing marijuana, 10 out of 12 randomized clinical trails have supported the effectiveness of the approach, with the effects persisting for as long as 30 months after treatment (W aldron, Turner,2008).The social workers can also refer to practical skills during a ten-session CBT: 1) refusing offers to use drugs; 2) expanding the young persons networks; 3) avoiding high-risk drug use situations; 4) managing anger; 5) communicating with parents and peers; 6) dealing with depressed mood ;7) coping with craving (Scharffer, Chang, Henggeler, 2008). In my point of view, among those skills, the social workers should carry them out logically and progressively according to different situations and the major inducement of taking drugs of clients. For example, given that the clients are easily prone to be influenced by peers and less decisive, he or she took drugs largely because his or her so-called friends did. In consideration of this, firstly, the social worker can concentrate on the teaching the skill of refusing offers to use drugs; secondly, it is crucial to find out the behind reasons through skillful counseling. Maybe the client feels lacking the support from f amily or can not be understood by others etc. which possibly contribute to different solutions and methods to deal with clients situation. During the counseling process, finding the strength (Hepworth, 2009) of the client is especially important for social workers to make it a part of the intervention. It is the essential solution that encouraging the clients to believe in themselves in order to enhance the self-strength efficiency during the process. The social worker can assist the client to set short term goal and long run goal for the sake of strengthening the self-esteem of the client. When the goals are settled, the social can also put forward the monitoring plan including the weekly meeting and self-monitoring on the behalf of the client. In all, it is practical to evoke the positive sides of the clients like helping and taking care of others, the pursuit of life goal, the capacity of anti-stress and meet the challenges. Parents are the key to the successful intervention. For the social worker, they can hold the workshop, panel discussion and keep in tough with parents. Because of lacking daily communication and interaction with the children, most young drug abusers parents did not realize the changes of their children. The social workers held the workshop in order to create more opportunities for enhancing the interaction between those parents and children via interactive games and role-playing of using the videotapes to model positive and negative parent-child interaction, discussion etc. (Scharffer, Henggeler,2008). If the social worker finds the drug abuse /addiction case or is informed by the other parties, such as teachers, students and community members, it is necessary to make the referral in order to help the abuser efficiently and timely. After the rehabilitation, the case still requires to be followed in the long run, for there is usually existing the recrudesce of drug addiction in the following months. Information inclination: The cognition conducts the behavior, in the aspect of diversified intervention methods, that is to say, what kind of the perspectives towards the matters decides the information inclination. Showing the mass media materials like videotapes and newspapers can provide vivid examples of the physical and mental disadvantages and damages to the clients. Theories Labeling theory: Social learning theory: Julian Rotter moved away from theories based on psychosis and behaviorism, and developed a learning theory. In Social Learning and Clinical Psychology (1954), Rotter suggests that the effect of behavior has an impact on the motivation of people to engage in that specific behavior. This social learning theory suggests that behavior is influenced by these environmental factors or stimulus, and not psychological factors alone. Albert Bandura (1977) expanded on Rotters idea, as well as earlier work by Miller Dollard (1941), and is related to social learning theories of Vygotsky and Lave. Social learning suggests a combination of environmental (social) and psychological factors influence behaviors. This theory incorporates aspects of behavioral and cognitive learning. Behavioral learning assumes that peoples environment (surroundings) cause people to behave in certain ways. Cognitive learning presumes that psychological factors are important for influencing how one behaves. Push-pull Theory Differential Association theory Evidences/ supports of the youth substance abuser: Peer influence is the major cause of youth drug abuseAccording to the survey in 2004, it reported that the commonest drug suppliers were the peers of the teenagers with 51.8 percent, and there were only 10.4 percent by drug dealers and 8.2 percent to 10.8 percent by parents, family members and relatives respectively. When the young drug abusers encounter some problems or troubles they tend to seek for help from those who provided the drugs to them as their first choice rather than the parents, teachers and social workers. One interesting founding in the 2004 survey was that psychotropic substance abusers would rather to get help from their close friends first (26.8percent ) than seek help from parents first with 11.8 percent and seek help from social workers counted to 9.3 percent. The reason for first try of drugs: Knowledge deficit, misconceptions of substance use, academic problems, family problems and poor relationship with parents and peers have also driven them to have their first try (The 2004 Survey of Drug Use among Students, 2005; Boys, Marsden, Strang, 2001).

Friday, January 17, 2020

Pschology Module 27: Thinking, Language and Intelligence The Availability Heuristic Essay

Availability Heuristic: A mental shortcut that relies on immediate examples that comes to mind. When you are trying to make a decision, a number of related events or situations might immediately spring to the forefront of your thoughts. As a result, you might judge that those events are more frequent and possible than others. You give greater trust to this information and tend to overestimate the probability and likelihood of similar things happening in the future. Examples After seeing news reports about people losing their jobs, you might start to believe that you are in danger of being laid-off. You start lying awake in bed each night worrying that you are about to be fired. After seeing several television programs on shark attacks, you start to think that such incidences are relatively common. When you go on vacation, you refuse to swim in the ocean because you believe the probability of a shark attack is high. After reading an article about lottery winners, you start to overestimate your own likelihood of winning the jackpot. You start spending more money than you should each week on lottery tickets. Availability heuristic influences our decisionns and judgments by remembering something that shapes our impression to make these decisions and lead us astray in our judgments that makes information pop into our minds. Availability heuristic leads us to fear the wrong things and we shouldn’t always fear everything. Four influences that feed fear and cause us to ignore higher risks 1. We fear what our ancestral history has prepared us to fear (Confinement and heights, and therefore flying) 2. We fear what we cannot control (We can control a car by driving but not a plane) 3. We fear what is immediate (Teens are indifferent to smoking’s toxicity because they live more for the present than the distant future) 4. We fear what is most readily available in memory (Availability Heuristic) (Scary, vivid images like 9/11 cause our judgments of risk, we remember and fear natural disasters like hurricanes tornados and earthquakes that kill people instantly)

Thursday, January 9, 2020

Gender Wage Gap Inequality And Gender Inequality Essay

Armando Suqui-Carchi Professor Pantano English 201 13 December 2016 Gender Wage Gap Inequality The gender wage inequality topic is one that has quietly laid in Americas closet of problems for decades. A female worker in Louisiana makes on average an alarming sixty-six cents compared to the dollar a man makes in twenty sixteen. When a father comes home after a forty-hour long work week making fifteen dollars an hour, he will open up a paycheck to six hundred dollars. When a mother comes home after working the same hours as the father, she will prepare dinner, change your diaper, lay you down to sleep. The only difference is her paycheck reads three hundred ninety-six dollars. It is only getting more challenging for females in today’s society as well. A defining term in the last two decades pertaining to gender wage gap inequality is the glass elevator effect. More men are choosing female dominated jobs such as nursing, teaching etc. While females slowly try to advance by increasing their salaries and rise up to higher paying and important posit ions, men seem to effortless glide their way to the top by an invisible escalator. This is called the glass elevator effect (Forbes). In America, this problem may go unnoticed, it is an issue dealing with cultural sexism. The broader impact of this is generations of women doing their best to advance in society but somehow constantly being beat. The specific claim of this topic is to bring justice and equality to women across inShow MoreRelatedGender Wage Gap And Gender Inequality1740 Words   |  7 PagesThe gender wage gap is defined as the relative difference in earnings between men and women in the economy as a whole. For every dollar a man makes, his female counterpart makes roughly seventy-seven cents. Even if a men and women have the same educational background and work history the man will go home with a higher paycheck than the woman. This may actually lead to tension in the workplace and cause conflict in the office. This also includes female dominated industries- most no tably, nursingRead MoreGender Wage Gap And Gender Inequality1738 Words   |  7 PagesThe Gender Wage Gap is defined as the different amounts of money that is paid to women and men, often for doing the same work. Women who work full time, year round earn 77 cents for every dollar that men earn. Over a year women make $11,500 less than men and throughout their life this wage gap can affect women by making them earn anywhere from $400,000-$2 million less than men do. (Miller 2008, 6) The wage gap varies for women of different races. On average African-American women are paid 60 centsRead MoreGender Wage Gap And Gender Inequality2164 Words   |  9 Pages Throughout history, discrimination has wielded its ugly head in many different forms. Things such as, but not limited to, race, religion, appearance, beliefs and gender have consistently oppressed minorities. A continual discrimination that the women of the world are dealing with takes place in what has been promised to be a fair and unprejudiced environment: the work place. This issue deals with women not being paid the same amount of money as men even though they may be equally, if not more soRead MoreThe Wage Gap And Gender Inequality Essay1760 Words   |  8 PagesINTRODUCTION Women as a minority group concerning the wage gap, also known as the gender pay gap, is an older phenomenon that has gradually become more of a topic of concern since the 1960s. The wage gap is recognized as the difference between male and female earnings that is identified as a percentage of male earnings. In 1963 the Equal Pay Act was instituted declaring that it would be illegal to pay women lower wages simply based on their gender. The wage gap remains a popular area of active and innovativeRead MoreGender Wage Gaps And Gender Inequality1115 Words   |  5 PagesAccording to Boris Hirsch and associates, gender wage gaps should vary among densely populated regions and less densely populated regions. Using an estimating Mincerian earnings function that controls for individual characteristics and reflecting the productivity of the worker, we are able to get the ceteris paribus of the gender pay gap that will not be able to be explained by any differences in the productivity of work ers. They also used the approach developed by Oaxaca and Blinder which estimatedRead MoreGender Wage Gap And Gender Inequality855 Words   |  4 Pages In general, the wage gap has narrowed at a slow, and uneven, pace over last three decades. Recent data shows that women in the American workforce earn 77 cents for every dollar a man earns (Trevino). The existence of this â€Å"gender wage gap† has been an issue since women entered the workforce. The ongoing issue of the past has now become an apparent problem in our modern-day, progressive society. Women nowadays have opportunities that were not obtainable in past decades but must overcome, or ignoreRead MoreGender Wage Gap And Gender Inequality Essay912 Words   |  4 Pagespay† by Lanier Isom is about the gender wage gap. The gender wage gap is the difference between male and female earnings. Isom basically states in this article that the wage gap exists because of gender, however many experts state that the wage gap simple does exists do to a factor such as gender, but of multiple factors. These factors being that the statistics presented in favor of a Wage gap ar e incorrect and manipulated to seem correct. That the so called wage gap may be in fact do to the choiceRead MoreGender Wage Gap And Gender Inequality Essay1519 Words   |  7 PagesGender Wage Gap Lydia Ogles November 2016 Introduction/Abstract The gender wage gap has been a nationwide problem since women were able to enter the workforce. Women have begun to speak out more about the issue and evaluate what they can do to change the industries and how they personally present themselves to help this change. Currently there is a wide range of opinions on this issue, with some saying it does not exist while others think it will ruin the economy if not fixed immediately. This makesRead MoreGender Wage Gap And Gender Inequality1697 Words   |  7 Pagesto be paid less wages than men, but this paper will argue in the U.S. today the gender wage gap still exists. The definition of gender wage gap as stated by the U.S. government is defined as women who work full time or salary based jobs who receive less earnings than their male counterparts who work equal level jobs (â€Å"Equal Pay,† n.d.).[] This analysis will focus on the years of 2012 to 2014, and in these years it is clear that the gender wage gap exists. The topic of gender wage gap sociologicallyRead MoreGender Inequality And Gender Wage Gap2375 Words   |  10 PagesThis is known as gender income difference i.e. the ratio of female to male median yearly earnings among full time year round workers. It is also the average difference between men’s and women’s hourly earnings, the gender pay gap has grown from 14.8 per cent last year to 19.7per cent this year, overtime not included.( Warren 2005) .Studies have shown that this gap has increased over the years, hence widening the gap in the society. These figures must act as a wake-up call for the government. Women’s

Wednesday, January 1, 2020

Micro Analysis of - 1397 Words

Micro analysis: †¢ Film: Blade †¢ Year: 1998 †¢ Director: Stephen Norrington In this micro analysis I will be analysing the film Blade which was produced in 1998 and directed by Stephen Norrington. The micro elements I am going to focus on are Mise-en-scene and cinematography. I will be analysing everything in the scene including props, costumes, facial expressions, gestures, setting, codes-framing to determine how it creates meaning. In cinematography I will focus on the camera shots and angles and how these are used to create meaning. Both of these micro elements will be combined to show how they work together in creating meaning for the audience in the scene that I am studying. I am studying scene 1 which is the†¦show more content†¦This connotes that he is angry and frustrated or he is just ready to pounce on the vampire. As soon as the fight scene begins Blade pulls out a shotgun. The shot gun is black and long in length. While the fight is commencing there is a feeling of claustrophobia that the setting creates and entrapment. This feeling is created through the shots used as he is fighting the vampires and the composition. Blade is position in the middle of most of the shots and vampires are surrounding him from either side fighting him. This gives a feeling of isolation and claustrophobia towards the audience. While the fight scene is going on the audience will notice that all the vampires are in red and Blade has high key lighting on him most of the time throughout the scene. This indicates danger around him and evil and also he is isolated. This shows the audience that Blade is going to be the hero because the light that is shining on him indicates hope to the audience but then again indicates coldness at the same time. As the scene goes on there is a mid shot of Blade having lots of stakes around his leg and plunging it into a vampire’s heart. The mise-en-scene makes us think that it is a good vs. evil theme and that Blade is on a mission to kill all the vampires because strapped to his leg is a bundle of stakes, its like Blade was ready and waiting for the vampires to attack. Blade is then enclosed with vampires circling him. The shot used here is a long shot this createsShow MoreRelatedAnalysis Of Micro Micro Environment3035 Words   |  13 PagesIntroduction 3 2. Macro Environment PESTEL Analysis 4 – 9 3. Developing Market Strategy 10 – 16 4. Recommendations For Market Offerings 17 – 21 5. References 22 Every business or organization is originated to provide value to the market place to enhance the profitability level of the enterprise. Marketing will act as a media between companies and consumers to interact and create a long term relationship. Marketing is influenced by both Micro Micro environment which includes various aspectsRead MoreMacro Micro Environment Analysis3263 Words   |  14 PagesJOHNSON amp; JOHNSON | | | Instructor’s Name : A. Srikanth | Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management | | | SUBMITTED BY: | Khushboo KhandelwalPooja ChoudharyKaushal mahajan | Sumit gulatiSushan Sikka | 8/27/2010 | | ACKNOWLEDGEMENTS Special thanks are due to Lecturer, [Prof. A Srikanth]Read MoreMacro Micro Environment Analysis3274 Words   |  14 PagesJOHNSON amp; JOHNSON | | | Instructor’s Name : A. Srikanth | Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management | | | SUBMITTED BY: | Khushboo KhandelwalPooja ChoudharyKaushal mahajan | Sumit gulatiSushan Sikka | 8/27/2010 | | ACKNOWLEDGEMENTS Special thanks are due to LecturerRead MorePolitical Risks Of A Country And Micro Analysis1283 Words   |  6 Pagessteps in managing political risks is to analyze the political environment for risks to the business. According to Luthans, the analysis of risk can be done with two types of political risk analysis, Macro and Micro Analysis. Macro Analysis is an analysis of political ideas and decisions that will impact all businesses in a country and Micro Analysis is an analysis of governmental regulations and policies that affect a specific sector of on economy or market such as the auto industry (Luthans,Read MoreMicro Fridge Case Study Analysis1147 Words   |  5 PagesMicro Fridge: Case Study:- 1. Central Issue: a) How to produce? b) For whom to produce? c) If he should go with the Sanyo offer? d) If he should only use distributors to supply his product to the market or go with house accounts? e) How much should be the cost of the micro fridge that could fetch him decent % of profit. 2. Objectives to be achieved: a) To be able to introduce the micro fridge the market with $50000 capital. b) To convince the dormitoriesRead MoreEcon 545 Micro Analysis Project1184 Words   |  5 PagesEcon 545 Micro Analysis Project 1 Martika Watts Fewer Physicians Project 1 July 27, 2015 Introduction Reports show that there is a decline in the rate that physicians move. It is suggested that the economy is preventing physicians from jobs changes or retirement. The moving rate has declined over the years: 18.2% in 2008, 15% in 2009, 12.4% in 2010, and 11.3% in 2011. According to SKA spokesman Jack Schember, common factors such as a big caseload, a better salary, or better community are not motivatorsRead MoreAnalysis Macro and Micro Environment of Ibm1948 Words   |  8 Pagesto the environment in which it operates. This essay will analyse the micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part. The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM. Part 1: Analysis of Micro and Macro External Environment 1.1 PESTEL Analysis The external factors can be divided into six broadly categories whichRead MoreAnalysis Of Micro And Macro Business Environment2754 Words   |  12 Pages Analysis of Micro and Macro Business Environment Market Structure Submitted by Haleema Sadia Student ID Number: 9740 ECONOMICS FOR BUSINESS Post Graduate Strategic Diploma (Level 7) Submitted to: Finance and Technology Institute of London 2015 Activity one: 1.1Explain the importance of the micro-economic environment to business organisations: Microeconomics looks at how individual players in the economy, such as households and firms, interact. It focuses on the impact that theirRead MoreAnalysis Of Micro Fragrance Conglomerate Shanghai Ltd1435 Words   |  6 PagesAnalysis and Evaluation As Micro Fragrance Conglomerate Shanghai Ltd is a newly developed retailer for China, The company has to have a good marketing strategy in order to be a market leader in such a competitive market, in addition it must mean that Micro Fragrance must have a competitive price in order to be a attractive product in the market. In order to have a good marketing strategy, it is important to understand the customer demands so they should do a market research which is also in ChapterRead MoreNestle: Macro Environment and Micro Environment Analysis1003 Words   |  5 PagesExternal Analysis of Nestle: Nestle in the Global Environment: Nestle operates in over 130 countries and in order to understand the business environment they operate in analysis on the external factors that lie outside the control of Nestle has to be conducted (Grant et al. 2011, 101). The tool tasked with conducting an external analysis of the macro environment is PEST while the external micro environment will be analysed with the help of Porters Five Forces. However it is worth mentioning that